Our investment principles

When choosing an investment platform, we understand that trust is important, and it isn’t something you can cook up overnight. That’s why we we are proud to have stuck to our principles from our very first investment over a decade ago.

We are honest about our investments

We always let you know the impact we think our investments will make, and are upfront about the compromises involved. (We all know that delivering the green transition involves making hard choices.) We also keep you updated on how your investments are performing — both financially and on their impact goals.

We give your money a real voice

Every pound you invest with us amplifies the clamour to transform our economy and society. We are proud to have led the UK alternative finance industry and used our influence to accelerate positive change. With our investors we have achieved some pretty impressive things — including helping launch the UK’s world-leading tidal energy industry.

Everyone gets the same service

Whether you have £5 or £500,000 to invest — everyone’s money is equally important to us. You don’t get a better deal if you are wealthier, or extra privileges if you have more to invest. The green transition will only happen if everyone is invited, and our unique approach ensures that anyone can participate on equal terms.

I’ve found Abundance to be principled but pragmatic and we need more organisations like them right now.
Ian A. on TrustPilot
Our investment impactThe Abundance blog