Meet the team

Our team has experience in delivering market leading financial products, technology and customer service which, alongside our communications output, has helped put Abundance on the map as the leading ethical investment platform.

Bruce Davis

Bruce Davis

Founder & Managing Director

Bruce is an anthropologist with a creative drive that helped create the world’s first peer to peer lender Zopa in 2004, as well as products and innovations for most of the UK leading banks and building societies. Bruce is a founding director of the UK Crowdfunding Association, a Trustee of the Finance Innovation Lab and Visiting Research Fellow at the Bauman Institute, Leeds University. He also invented Monkey Shoulder whisky, which has grown to become a global brand.

Abundance is built on a simple principle. Investment decisions are too important to leave to a few well paid individuals. We need to democratise the way investment works if we are going to make sure our money is building a better world to spend it in.

Louise Wilson

Louise Wilson

Founder & Managing Director

Louise left a senior position at UBS Investment Bank in July 2008, where she was in charge of multimillion pound share offers and fund raising for a range of global companies. Voted among the 100 most influential women in the City in Financial News, she was all too aware that conventional financial markets are loaded against the smaller, private investor. She is now using her skills to make sure our investments are working in the interests of our customers.

We all know that financial services have increasingly separated profit from purpose, making it hard for people’s money to reflect their personal priorities. Abundance is about bridging that gap and letting people have both: investments that work hard for them, in things they care about.

Karl Harder

Karl Harder

Founder & Managing Director

Karl started out working as a parliamentary researcher on renewable energy. With a desire to do more than simply write about the things he cared about, he set up his first green business, which also championed the Living Wage for its employees and was funded by the late Dame Anita Roddick. After 5 years and with his interest in energy renewed, he left to study for an MBA at Imperial College and to pursue the idea that has eventually become Abundance.

We believe investing should be a democratic act. That’s why we set up Abundance — to allow people to earn a decent return, but more importantly to connect with things that they are passionate about or are happening locally to them.

Will Jones

Will Jones

Chairman

Will is an expert at turning a good idea into an operational success, a skill that has benefited a host of major financial services businesses. Part of the founding team and then Operations Director at Egg, he managed their successful launch and growth. Consultancy assignments at M&S Money, ABN Amro and Banco Santander followed until he became Head of Innovation and then Retail Transformation Director at RBS. Now Managing Director of Monitise’s FINKit, a bank-grade cloud platform, Will brings to Abundance his considerable experience of establishing and growing online financial services businesses.

Mark Taylor

Mark Taylor

Non Executive Director

Mark has a deep working knowledge of both the practical and regulatory aspects of investing as a private individual, built through 25 years of experience in product innovation and business startups. Whilst a Director at Virgin Money, Mark launched the Virgin Climate Change Fund, and before that in his role as Director of Egg Investments, he built the UK’s first automated online trading platform. Now CEO of Equiniti Financial Services, Mark’s long track record of constructing successful investment products for the more innovative and enlightened financial institutions is invaluable.

Want to join our team?

If you are interested in joining our team please get in touch with your CV and a brief outline of your skills. We always post job vacancies on our blog, so you can keep an eye out for any new opportunities to join the team.

As with any investment product there are risks. Part or all of your original invested capital may be at risk and any return on your investment depends on the success of the project invested in. You should be prepared to hold Abundance investments for their full term (and many will have terms of more than 15 years). Abundance investments may not be readily realisable (and their value can rise or fall). They may be secured or unsecured, and where they are secured this does not ensure repayment. Estimated rates of return can be variable and estimates are no guarantee of actual return. Specific risks will apply in relation to each product. Consider all risks before investing and read the Offer Document for each investment.