Our story

Abundance was launched in 2012 with a mission to transform finance by allowing members of the public to invest in things they truly care about. Since then we have continued to innovate, offering our customers increasingly diverse investments and products that let them combine their money goals with their morals.


It all started with a wind turbine

Our first investment was to fund the construction of a community-sized wind turbine in the Forest of Dean. The project was by far the biggest investment of its kind at the time, but more importantly it broke the mould of what investment was all about. It was the first crowdfunded energy investment, allowing anyone to invest from just £5 at a time when green energy investments could usually only be accessed by those with far deeper pockets.

The success of this investment kickstarted something new and exciting. From here we went on to offer our investors a range of wind and solar investments in the following years, which all offered long term returns backed by the revenues from generating clean power for the UK. It was with these investments that we made our name as a trusted provider of green energy investments.

Case studies


We brought our customers the first IF ISA & green energy pension

As our customer base grew we also wanted to make sure that they had access to all the financial products they needed to build their portfolios.

We were instrumental in the creation of the Innovative Finance ISA, which launched in 2016. We made sure that the IF ISA worked for all crowdfunding platforms and, in particular, allowed customers to create ISA portfolios of direct green and social investments for the very first time.

We also created another first with the Abundance Pension in 2015. This was the first direct green investment pension. It allowed people to build a tax efficient portfolio of investments that create an effective retirement income as well as build a better world to retire into.


Now build your investment portfolio as we continue to build our business

The political and social climate has changed in the years since we launched, so we have continued to innovate and deliver pioneering products and services to ensure we can continue to meet our customers’ needs.

This has enabled us to expand into a range of new energy sectors and give our investors more choice, from tidal and biomass through to biofuels and energy efficiency. We also started offering investments that funded the full project lifecycle and most recently we branched into a whole new sector, that of housing, and we won’t stop there. Opportunities in battery storage, electric vehicles, recycling, and public infrastructure are emerging all the time and our team is ready to bring them to you.

The next step will be to bring you more of what you know and more new things you’ve told us you want to see, while continuing to provide you with the best customer care and user experience on the platform.

Case studies

In the news

From day one our investment offers have piqued the interest of journalists. You can follow our journey over the years through our appearances in the news.