Bruce started out in finance as an anthropologist, studying the ‘social life of money’ for financial institutions in the UK and around the world. He was involved in the creation of peer-to-peer lending back in 2004 and has worked on a series of policy initiatives since, to support the creation of the peer-to-peer and crowdfunding sector. This has included co-founding the UK Crowdfunding Association, as a member of the Government Green Finance Taskforce and working on the development of the Innovative Finance ISA. He is also a Visiting Research Fellow at the Bauman Institute, University of Leeds.
“Abundance pioneered the idea of democratising finance. Now we are focused on mobilising more of our money for good through the development of products which will have a positive impact on the issues we all care about — the urgent need for action in the face of the climate emergency and addressing the fundamental inequalities that undermine the cohesion and resilience of our society to meet that challenge.”
Louise spent over 15 years at UBS Investment Bank and was responsible for structuring multi million pound flotations and share sales across several global regions. In the end she questioned why traditional markets don’t serve the ordinary investor and left to pursue a new degree and finding a way to build a fair society and while generating a decent return. Louise is on the Advisory Board for the Centre for Climate Finance & Investment at Imperial College Business School.
“We all know that financial services have increasingly separated profit from purpose, making it hard for people’s money to reflect their personal priorities. Abundance is about bridging that gap and letting people have both: investments that work hard for them, in things they care about.”
Karl went from writing about renewable energy as a parliamentary researcher to running his first green business, which also pioneered the London Living Wage. After 5 years he recognised that finance was the key barrier to creating a more equal and environmentally sustainable world, so left to study for an MBA at Imperial College and to pursue the idea that became Abundance.
“We believe investing should be a democratic act. That’s why we set up Abundance — to allow people to earn a decent return, but more importantly to connect with things that they are passionate about or are happening locally to them.”
Will is an expert at turning a good idea into an operational success, a skill that has benefited a host of major financial services businesses. Part of the founding team and then Operations Director at Egg, he managed their successful launch and growth. Consultancy assignments at M&S Money, ABN Amro and Banco Santander followed until he became Head of Innovation and then Retail Transformation Director at RBS. Now Vice President within Fiserv’s EMEA business, Will brings to Abundance his deep experience of establishing and growing digital financial services businesses.
Mark has a deep working knowledge of both the practical and regulatory aspects of investing as a private individual, built through 25 years of experience in product innovation and business startups. Whilst a Director at Virgin Money, Mark launched the Virgin Climate Change Fund, and before that in his role as Director of Egg Investments, he built the UK’s first automated online trading platform.
Until 2019, Mark was was Chief Customer Officer for the Equiniti Group plc, before leaving to establish two new business start-ups. The first of those, Deakinoak, is a network of ESG specialists and the second, Legacyvault, is a legal tech business involved with estate administration aimed at assisting families and carers suffering bereavement or mental incapacity. Mark’s long track record of constructing successful investment products for the more innovative and enlightened financial institutions is invaluable.