Meet the team

Our founders left successful careers in finance and business to create Abundance because they saw that the status quo wasn’t creating a sustainable economy or serving ordinary investors, and they knew they could change that.

Over the years Bruce, Karl and Louise have assembled a team experienced in delivering market leading financial products, technology, and customer service which, alongside our communications output, has put Abundance on the map as the leading ethical investment platform.

If you are good at what you do and share our vision of better finance, you too could be a great fit for Abundance.

Bruce Davis

Bruce Davis

Founder & Managing Director

Bruce was instrumental in the development of peer to peer finance, the culmination of 20 years work in UK financial institutions and as an anthropologist researching the “social life” of money. He is Visiting Research Fellow at the Bauman Institute, University of Leeds, and a Trustee of the Finance Innovation Lab. Recently he was appointed to the government Taskforce for Green Finance and is a founding director of the UK Crowdfunding Association.

“Abundance is built on a simple principle. Investment decisions are too important to leave to a few well paid individuals. We need to democratise the way investment works if we are going to make sure our money is building a better world to spend it in.”
Louise Wilson

Louise Wilson

Founder & Managing Director

Louise spent over 15 years at UBS Investment Bank and was responsible for structuring multi million pound flotations and share sales across several global regions. In the end she questioned why traditional markets don’t serve the ordinary investor and left to pursue a new degree and finding a way to build a fair society and while generating a decent return. Louise is on the Advisory Board for the Centre for Climate Finance & Investment at Imperial College Business School.

“We all know that financial services have increasingly separated profit from purpose, making it hard for people’s money to reflect their personal priorities. Abundance is about bridging that gap and letting people have both: investments that work hard for them, in things they care about.”
Karl Harder

Karl Harder

Founder & Managing Director

Karl went from writing about renewable energy as a parliamentary researcher to running his first green business, which also pioneered the London Living Wage. After 5 years he recognised that finance was the key barrier to creating a more equal and environmentally sustainable world, so left to study for an MBA at Imperial College and to pursue the idea that became Abundance.

“We believe investing should be a democratic act. That’s why we set up Abundance — to allow people to earn a decent return, but more importantly to connect with things that they are passionate about or are happening locally to them.”
Will Jones

Will Jones

Chairman

Will is an expert at turning a good idea into an operational success, a skill that has benefited a host of major financial services businesses. Part of the founding team and then Operations Director at Egg, he managed their successful launch and growth. Consultancy assignments at M&S Money, ABN Amro and Banco Santander followed until he became Head of Innovation and then Retail Transformation Director at RBS. Now Vice-President of Fiserv’s international business, Will brings to Abundance his considerable experience of establishing and growing online financial services businesses.

Mark Taylor

Mark Taylor

Non Executive Director

Mark has a deep working knowledge of both the practical and regulatory aspects of investing as a private individual, built through 25 years of experience in product innovation and business startups. Whilst a Director at Virgin Money, Mark launched the Virgin Climate Change Fund, and before that in his role as Director of Egg Investments, he built the UK’s first automated online trading platform. Now Chief Customer Officer for the Equiniti Group plc, Mark’s long track record of constructing successful investment products for the more innovative and enlightened financial institutions is invaluable.

Dan Mc Aleese

Dan Mc Aleese

Compliance & Money Laundering Officer
Tom Harwood

Tom Harwood

Operations Manager
Tomur Hairettin

Tomur Hairettin

Operations Executive
Matt Reeves

Matt Reeves

Marketing Manager
Karina Sidenius

Karina Sidenius

Assistant Brand Manager
Conor Bishop

Conor Bishop

Marketing Analyst
Jim Le Fevre

Jim Le Fevre

Creative Director
Sophy Fearnley-Whittingstall

Sophy Fearnley-Whittingstall

PR & Communications
Martin Campbell

Martin Campbell

PR & Communications
Pat Farr

Pat Farr

Chief Technology Officer
Dan Hardiker

Dan Hardiker

Chief Architect
Ales Mihelcic

Ales Mihelcic

Software Engineer
Simeon Gavalyugov

Simeon Gavalyugov

Software Engineer
Greg Stevens

Greg Stevens

Investments Director
Mark Francis

Mark Francis

Investments Director
Ainsley Barker

Ainsley Barker

Investments Manager
Robert van Maaren

Robert van Maaren

Investments & Portfolio Manager