Abundance was founded on the principle of democratic finance, a term we coined to describe our belief that finance works better when it is open to all. We want to help everyone mobilise their money for good, by investing directly in businesses who are trying to make a real positive impact on the world.

At the time of our launch there was no easy way to access investments that helped build the green infrastructure of the future. Our founders saw an opportunity to bridge this gap and in 2012 Abundance was born. We’ve come a long way since then, and now we are ready to move to the next level and connect more customers with investments they care about.

We believe that, together, we can help the UK achieve a green, sustainable future.

Best Buy

Recognised for our values

We have led from the front since we launched in 2012, and are proud to be recognised as one of the leaders in the field of ethical finance. Among the many awards we have picked up over the years is our Ethical Consumer Best Buy, which recognises us as among the best ISA buys in the UK.

Ethical Consumer: Best Buy Label
B Corp

Putting our business in line with our beliefs

We don’t stop at providing green and social investments, we want our business practices to match those of our issuers. That’s why we became a B Corp in 2019, and we are proud to part of a community of companies who are trying to change business for the better.

Blog: Our small business climate action
Financial innovation

Our story

From day one we have pushed the boundaries of financial services, allowing our customers to invest in a range of projects across green energy and social housing from as little as £5.

Read more

Meet the team

Our dedicated team helps all our customers mobilise their money for good through first class customer service, cutting edge marketing and technology, and investment management.

Read more

In the news

From day one our investment offers have piqued the interest of journalists. You can follow our journey over the years through our appearances in the news.

Get started in minutes

It’s simple to open an Abundance account and start mobilising your money for good.