Abundance was founded on the principle of democratic finance, a term we coined to describe our belief that finance works better when it is open to all. We want to help everyone mobilise their money for good, by investing directly in businesses who are trying to make a real positive impact on the world.
At the time of our launch there was no easy way to access investments that helped build the green infrastructure of the future. Our founders saw an opportunity to bridge this gap and in 2012 Abundance was born. We’ve come a long way since then, and now we are ready to move to the next level and connect more customers with investments they care about.
We believe that, together, we can help the UK achieve a green, sustainable future.
Recognised for our values
We have led from the front since we launched in 2012, and are proud to be recognised as one of the leaders in the field of ethical finance. Among the many awards we have picked up over the years is our Ethical Consumer Best Buy, which recognises us as among the best ISA buys in the UK.
Ethical Consumer: Best Buy Label
Putting our business in line with our beliefs
We don’t stop at providing green and social investments, we want our business practices to match those of our issuers. That’s why we became a B Corp in 2019, and we are proud to part of a community of companies who are trying to change business for the better.
Blog: Our small business climate action
Our story
From day one we have pushed the boundaries of financial services, allowing our customers to invest in a range of projects across green energy and social housing from as little as £5.
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Meet the team
Our dedicated team helps all our customers mobilise their money for good through first class customer service, cutting edge marketing and technology, and investment management.
Read moreIn the news
From day one our investment offers have piqued the interest of journalists. You can follow our journey over the years through our appearances in the news.
31 eco-friendly New Year’s resolutions
Telegraph, January 2020Abundance launches green social housing push
Business Green, November 2019Power move: the coal-fired plant to be fuelled by plastic waste
Positive.news, November 2019Are banks ripping us off with such low interest rates on savings?
Moneywise, October 2019Where blame lies for the climate crisis
The Guardian, October 2019Councils are now exploring the ‘untapped’ potential of crowdfunding
New Start, August 2019Ethical investment to fund warehouse conversion to create social housing
Big Issue, June 2019You are already an impact investor
Moneywise, October 2019UKCFA says news about IFISA uptake is great for investors and the UK economy
Crowdfund Insider, September 2018You don’t need bankers to invest your pension. There’s a DIY ethical route
The Guardian, May 2018Insider View: Bruce Davis, managing director of Abundance Investment
The Times, June 2018The power of green
P2P Finance News, July 2018Scotland’s next Loch Ness monster could power 400,000 homes
WIRED, June 2018Celtic Renewables run cars on whisky industry’s castoffs
The Times, January 2018‘Groundbreaking’: Cornwall geothermal project seeks funds
The Guardian, July 2017Ethical peer-to-peer investment platform launches first campaign for listed company
AltFi Investor, June 2017How UK counclis are crowdfunding themselves out of a crisis
Independent, May 2017UK’s first ‘green energy’ ISA goes on sale
The Guardian, November 2016The Bottom Line: Profit or Plunder. Featuring our co-founder Bruce
BBC Radio 4, June 2016An abundance of good intentions isn’t enough, you need investment
The Times, March 2016An abundance of good intentions isn’t enough, you need investment
The Times, March 2016Platform giants beaten to Innovative ISA approval
FT Adviser, March 2016Councils should use bonds to fund green infrastructure projects, says Lord Mayor of London
Independent, February 2016‘World’s first’ P2P pension launched
FT Advisor, October 2015Green investment schemes tout returns of 9%, but they’re not without risk
The Guardian, June 2015Is it profitable, is it possible, is it legal?
Caroline Lucas MP, June 2015An “Ethics Gap” between financial services and its customers
Forbes, June 2015Want to earn a 7.5% income from solar energy?
This is Money, November 2014Simon Read: It is time to think again about ethical money
Independent, September 2014Ethical investments: Zoe Williams’ DIY money manifesto
The Guardian, April 2014Invest in green energy for just £5
The Guardian, April 2012Get started in minutes
It’s simple to open an Abundance account and start mobilising your money for good.