About us

Abundance was launched in 2012 with a mission to allow members of the public to invest in things they truly care about.

We were the first UK investment platform to allow anyone to invest from £5 to help fund green energy projects. Now we have thousands of people building portfolios with us, making direct investments into projects and businesses that generate real social or environmental benefits, and a decent return at the same time. Along the way our investors have helped finance more than 30 different businesses and projects, ranging from small scale wind to ground-breaking tidal and geothermal power.

Since our launch we have always been at the leading edge of consumer finance, with the aim of broadening the ways customers can invest, and the types of projects we can make available. Our advertising and award-winning service have helped push the idea of green investing into the heart of mainstream finance, and we have helped the UK Treasury and Business departments to create policy that will make the UK a global leader in the market for financing environmentally and socially beneficial investments.

In recent years this has led to a number of major innovations, including allowing tax-efficient investment for the first time through the Abundance ISA and the Abundance Pension. We have also been able to broaden the range of investments we offer into all sectors of the green economy, with broader civic and social infrastructure already in the pipeline for launch soon.

Learn more about our investments

Meet the team

Our team has experience in delivering market leading financial products, technology and customer service which, alongside our communications output, has helped put Abundance on the map as the leading ethical investment platform.

Bruce Davis

Bruce Davis

Founder & Managing Director

Bruce spent 20 years as an anthropologist researching the "social life" of money in a number of UK financial institutions and around the world. Part of his work led to the development of the concept of peer to peer lending and the creation of Zopa. He is Visiting Research Fellow at the Bauman Institute, University of Leeds, and a Trustee of the Finance Innovation Lab. He leads the creative and strategic development of the Abundance brand and is a regular media commentator on issues of finance and sustainability. Recently he was appointed to the government Taskforce for Green Finance and is a founding director of the UK Crowdfunding Association.

“Abundance is built on a simple principle. Investment decisions are too important to leave to a few well paid individuals. We need to democratise the way investment works if we are going to make sure our money is building a better world to spend it in.”
Louise Wilson

Louise Wilson

Founder & Managing Director

Louise spent over 15 years at UBS Investment Bank, running the department that was responsible for multimillion pound flotations and share sales from throughout the UK, Europe and beyond. The financial crisis reinforced her view that traditional markets don't serve the small investor and that a wide separation between profit and motive undermines a fair society. She leads the investments team at Abundance, looking for the people behind the financial opportunity that marry professionalism and resourcefulness with a commitment to the societal benefits of what they do as much as the commercial.

Louise is also on the Advisory Board for the Centre for Climate Finance & Investment, Imperial College Business School.

“We all know that financial services have increasingly separated profit from purpose, making it hard for people’s money to reflect their personal priorities. Abundance is about bridging that gap and letting people have both: investments that work hard for them, in things they care about.”
Karl Harder

Karl Harder

Founder & Managing Director

Karl started out working as a parliamentary researcher on renewable energy. With a desire to do more than simply write about the things he cared about, he set up his first green business, which pioneered the use of the Living Wage in London and was funded by the founder of the Body Shop the late Dame Anita Roddick. After 5 years, and with a growing realisation that finance was the key barrier to creating a more socially just and environmentally sustainable world, he left to study for an MBA at Imperial College, and to pursue the idea that has eventually become Abundance.

“We believe investing should be a democratic act. That’s why we set up Abundance — to allow people to earn a decent return, but more importantly to connect with things that they are passionate about or are happening locally to them.”
Will Jones

Will Jones

Chairman

Will is an expert at turning a good idea into an operational success, a skill that has benefited a host of major financial services businesses. Part of the founding team and then Operations Director at Egg, he managed their successful launch and growth. Consultancy assignments at M&S Money, ABN Amro and Banco Santander followed until he became Head of Innovation and then Retail Transformation Director at RBS. Now Managing Director of Fiserv’s FINkit, a bank-grade cloud platform, Will brings to Abundance his considerable experience of establishing and growing online financial services businesses.

Mark Taylor

Mark Taylor

Non Executive Director

Mark has a deep working knowledge of both the practical and regulatory aspects of investing as a private individual, built through 25 years of experience in product innovation and business startups. Whilst a Director at Virgin Money, Mark launched the Virgin Climate Change Fund, and before that in his role as Director of Egg Investments, he built the UK’s first automated online trading platform. Now CEO of Equiniti Financial Services, Mark’s long track record of constructing successful investment products for the more innovative and enlightened financial institutions is invaluable.

Dan Mc Aleese

Dan Mc Aleese

Compliance & Money Laundering Officer
Tom Harwood

Tom Harwood

Operations Manager
Tomur Hairettin

Tomur Hairettin

Operations Executive
Matt Reeves

Matt Reeves

Marketing Manager
Karina Sidenius

Karina Sidenius

Assistant Brand Manager
Conor Bishop

Conor Bishop

Marketing Analyst
Jim Le Fevre

Jim Le Fevre

Creative Director
Sophy Fearnley-Whittingstall

Sophy Fearnley-Whittingstall

PR & Communications
Martin Campbell

Martin Campbell

PR & Communications
Pat Farr

Pat Farr

Chief Technology Officer
Dan Hardiker

Dan Hardiker

Chief Architect
Ales Mihelcic

Ales Mihelcic

Software Engineer
Simeon Gavalyugov

Simeon Gavalyugov

Software Engineer
Greg Stevens

Greg Stevens

Investments Director
Mark Francis

Mark Francis

Investments Director
Ainsley Barker

Ainsley Barker

Investments Manager
Robert van Maaren

Robert van Maaren

Investments & Portfolio Manager

In the news

From day one our platform and investment offers have piqued the interest of journalists. You can follow our journey over the years through our appearances in the news.