Financial innovation

About us

Our mission is to help everyone mobilise their money for good. We let you put your money to work to fund the infrastructure we need to tackle the climate emergency and create a fairer, greener future for us all.

Our story

Our story

When we launched in 2012 there was no easy way to access investments that built the green infrastructure of the future. We set out to address that gap, starting with a wind turbine in Forest of Dean. Now, almost a decade later, we have raised over £100M and created a few ‘firsts’ along the way.

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Best Buy

Recognised for our values

We have led from the front since we launched in 2012, and are proud to be recognised as one of the leaders in the field of ethical finance. Among the many awards we have picked up over the years is our Ethical Consumer Best Buy, which recognises us as among the best Innovative Finance ISA buys in the UK.

Ethical Consumer: Best Buy Label
B Corp

Putting our business in line with our beliefs

We don’t stop at providing green and social investments. We want our business practices to match those of our issuers. That’s why we became a B Corp in 2019, and we are proud to part of a community of companies who are trying to change business for the better.

Blog: Our small business climate action
Meet the team

Meet the team

Our dedicated team helps all our customers mobilise their money for good through first class customer service, cutting edge marketing and technology, and investment management.

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Partnerships

Our advisory group

Our new advisory group will help us to scale our business without losing focus on our core goal of making a real impact to deliver Net Zero.

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In the news

From day one our investment offers have piqued the interest of journalists. You can follow our journey over the years through our appearances in the news.

Get started in minutes

It’s simple to open an Abundance account and start mobilising your money for good.